
Virtual try-on experiences have changed ecommerce. But they’re not all 3D.
Shoppers love what augmented reality (AR) does for the ecommerce experience. Deloitte found that a significant 71 percent of [...]

First Glimpse at our New AI Capabilities
A.I. is one everyone's mind right now, including ours. We have been exploring how to better leverage its capabilities for our [...]

Want Photorealism? A Material System Reminder
There’s a phrase we hear that often accompanies discussions on 3D strategy: Does it look real? People turn to 3D/AR/VR tools [...]

Virtual Show Rooms & Holiday Planning Tips
All the magic of holiday shopping… without the crowds and chaos: brands have been striving to deliver this kind of experience [...]

CGI for Print: Here’s what you need to know
For two decades, IKEA has relied on computer generated imagery (CGI) instead of traditional photography to outfit its product [...]

Loft3Di Tech Watch: Here’s what we’re watching in the Immersive/3D space…
3D tech moves fast and it can be difficult to keep up with what’s really changing the game and what’s still theoretical or ex [...]