
Shoppers want a closer look at what they’re buying online – and 3D and augmented reality is delivering. Since Amazon launched its special 3D features, sellers have seen the benefits. With the more immersive experience, customers can virtually try on shoes or eyewear, visualize items in their own space, and rotate and zoom in on products from every angle. The overwhelming majority of Amazon users who shopped with Virtual Try-On – 94% – said they’d use the feature again and sellers with View in Your Room enabled saw a 9% improvement in sales.
But navigating the 3D landscape can be challenging for sellers who haven’t used the technology before. With that in mind, Amazon’s new certification program gives sellers the peace of mind that their partner understands the marketplace’s model specifications, quality standards, and rigorous quality assurance.
Only a select few 3D modeling partners, including Loft3Di, have been officially certified by Amazon, meaning that Loft3Di is a recognized expert in this space. We have several years as Amazon’s leading 3D modeling partner under our belt, and that expertise translates to real advantages for our clients.
Unmatched scale
As Amazon’s largest 3D modeling provider, we’re knowledgeable about the realities of the pipeline from product to 3D model to product detail page (PDP). Coupled with our expert workforce, our bespoke AI-driven production technology enables us to meet whatever scale your company requires.
We have built the largest content production centers in Asia to support our global clients, applying a manufacturing methodology to artist-driven 3D content creation. As a result, our clients don’t have to sacrifice quality to get the scale they need.
Our modelers are well-versed in the requirements stipulated by Amazon, and our production teams smoothly handle the 3D process so that our clients can focus on their products.
Product type knowledgeability
Amazon offers several different types of 3D experiences, and understanding which options work best for your products is not always straightforward. Our team has insider knowledge about the unique needs of expressing each product type in 3D.
For example, not every product type is even eligible for 3D functionality. Amazon has imposed certain restrictions to protect the quality of its 3D offerings and uphold buyers’ trust. Our team knows the nuances of each product type and can advise your business on which 3D experiences might be the best fit.
The marketplace continues to roll out new 3D capabilities each month, and we are up-to-date on all the latest offerings. With our 3D modeling track record working on every type of product, we can also ensure your 3D models are as effective as possible. Details like the backs of frames, for instance, can make or break certain purchases.
Many sellers and ecommerce managers are new to 3D, which is why we take our role as trusted partners so seriously. We work to educate our clients so that they can not only get 3D launched on their PDPs, but so that they’re empowered to integrate 3D into their entire creative pipeline. Once models have been created, we can advise on the possibilities of leveraging animation and photorealistic rendering.
Start reaping the benefits of 3D experiences on your Amazon storefront: contact us today to discuss how we can help your business bring your 3D vision to life.