Understanding View in Your Room: Why Customers Love IKEA’s 3D Tools
Ever since its launch of the Place App in 2017, IKEA, in collaboration with Apple, has stood out as a leader in the augmented [...]
Virtual try-on experiences have changed ecommerce. But they’re not all 3D.
Shoppers love what augmented reality (AR) does for the ecommerce experience. Deloitte found that a significant 71 percent of [...]
First Glimpse at our New AI Capabilities
A.I. is one everyone's mind right now, including ours. We have been exploring how to better leverage its capabilities for our [...]
Want Photorealism? A Material System Reminder
There’s a phrase we hear that often accompanies discussions on 3D strategy: Does it look real? People turn to 3D/AR/VR tools [...]
Virtual Show Rooms & Holiday Planning Tips
All the magic of holiday shopping… without the crowds and chaos: brands have been striving to deliver this kind of experience [...]
CGI for Print: Here’s what you need to know
For two decades, IKEA has relied on computer generated imagery (CGI) instead of traditional photography to outfit its product [...]