From playing doctor and getting an inside look at a teddy bear’s tummy bug via an augmented reality app, to bringing characters like Barbie and Thomas the Tank Engine to life by scanning a QR code, 3D is proving to be an exciting addition the marketing tech stack for big toy companies.
Screen literacy is being acquired at a younger age – nearly half of kids in the U.S. have a smartphone by age 10, and by the time they’re 14, the number jumps to 91% – so it only makes sense that the toy industry is adapting by amplifying imaginative play with technology.
When brands augment their products with AR capabilities, children can engage with their favorite playthings on a whole new level, and businesses can access a kind of magic by bringing toys to life. Indeed, companies that invest in technology are reaping the benefits. LEGO, which has embraced the possibility of 3D, broke sales records in 2024 with a 13% increase in revenue.
More than just fun and games, with its unique combination of immersive fun and practical utility, interactive 3D can be a game changer – when you work with the right partner.
Keeping scale front of mind
From customizable building blocks to 1,000-piece models with add-on expansions, the toy industry is a vast landscape, with many SKUs and large configurability. Our clients have found partnering with a traditional creative agencies too expensive with not enough transparency on what is actually being built. With Loft3Di it’s different.
First off, we cut out the middlemen. With our ability to pair our new 3D/XR platform capabilities backed by our AI-driven production workforce of expert modeling and rendering artists, we offer a process like no other. Because we are able to automate and work at a larger scale, complex toys with many moving parts can easily come to life to delight and joy our clients’ customers.
Our industry expertise means we’re sensitive to the realities of scalability – how many assets you’ll create, and what it will cost. We can work within your budget to reach your goals for game-changing 3D experiences.
Delighting in the details
Contemporary toys come with amazing features and awesome details. We understand that brands want their 3D models to capture every angle in all their glory. It’s important that your 3D partner knows the ins and outs of 3D technology to tackle critical aspects such as proper model decimation for performance optimization. This ensures that you’re getting the content you need to fuel the experiences you’re dreaming of, while building a successful, lightweight tool that won’t bog your site down.
With digital literacy flourishing at a younger age than ever before, AR should be an exciting additional to your marketing strategy. Strategic 3D program building should be part of any company’s general creative operations., so bring your toys to the next level with us. Loft3Di can work with you in ensuring a streamlined 3D content program that fits seamlessly into your business, just like any other creative pipeline – email us today to start the process.