With the holiday season just around the corner, etailers are busy setting up their Amazon product detail pages (PDPs) for success. Over the next few weeks, the marketplace’s sales will skyrocket as gift-hunting customers take to their devices to buy.
Optimizing your listings is one key element of being prepared, and augmented reality (AR) plays a big role in building more persuasive PDPs — and better profit margins for merchants. Return rates online are three times higher than the rate for in-store purchases, meaning retailers pay $15 for every $100 spent in their virtual stores. With more immersive shopping enabled by Amazon’s 3D content like AR Virtual Try-On, View in 3D, or View in your Room, Amazon sellers saw their views increase eightfold.
The good news for merchants is it’s not too late to get your 3D content for Amazon live in time for the holiday season. As the largest modeling provider for Amazon, our vast Loft3Di workforce and state-of-the art production technology ensures we can meet your business needs at scale. But creating 3D models isn’t straightforward for every gift category.
With our deep understanding of the model specifications, quality standards and rigorous QA required to meet Amazon’s requirements, we’ve got you covered if you want to bring 3D to your PDPs.
Detailed toys require expert modeling
Knobs, buttons, handcrafted features — it’s a given you’ll want 3D models of your intricate toys to include every detail. Shoppers like to be taken through every room in a doll’s dream house and see every angle of a completed model spaceship in all its glory, but there can be too much of a good thing.
If you do not balance detail capture with the polycount capture required to work with Amazon’s render engine, your model will either be denied because it’s too detailed or it won’t be detailed enough, and come out looking entirely inaccurate.
For these types of models, it’s important to work with experts like our 3D modelers at Loft3Di to keep on track. We can help you find middle ground, striking a balance between appealing, immersive details while meeting Amazon’s specifications.
Toys that aren’t supported in 3D
While the stunt car or T-Rex action figure shoppers have got their eyes on will look even cooler in 3D, not every toy on 2024 wish lists can be modeled.
Amazon doesn’t allow 3D models of anything with hair or fur. So, that excludes many products in the plushie and doll categories. The marketplace has imposed restrictions on which products are eligible because of limitations with real-time rendering. Bristles, fur, and hairlike textures require high poly counts that exceed the threshold of what will render efficiently on Amazon storefronts — and maintain a desirable shopping experience.
Don’t worry if this is the bulk of your products. Speak to one of our Loft3Di team members to learn how we can still support your CGI strategy in time for the holidays.
Considerations for luxurious gifts
Cozy bathrobes, fur trimmed clothing, luxe makeup brushes — these items may be popular gifts this season, but they aren’t 3D compatible on Amazon.
Although the marketplace is constantly expanding its AR footprint, at this point, it does not support soft goods. There are still other options to show off your products with CGI and high poly renderings. You may choose to host your 3D products on your own ecommerce site, or explore Shopify’s AR capabilities.
Get in touch with our experts at Loft3Di today to get insight on your 3D strategy and make sure your PDP is optimized for the holiday rush. We are swift, cost-effective, and expert leaders in this space.