Imagine this: you’re showing a listing and your clients love it – except the kitchen. They’d also like to knock out a wall or two but aren’t sure. You boot up your laptop, give them a virtual tour of the property without the walls in question. Then you walk them through a kitchen planner configuration where they can try out different counters, cabinets and flooring as well as finishings – and see how the kitchen table looks by the window.
This is the new reality of real estate with 3D modeling. Construction and real estate have relied on tools like computer-aided design (CAD) programs and building information modeling (BIM) for years. Yet they’re often better suited for construction-facing purposes – and let’s be real: blueprints don’t exactly speak to your average person.
Now, as users get accustomed to immersive 3D experiences, realtors, developers, architects, and construction firms are incorporating 3D into the end consumer journey. The right tools can help clients envision their space before even breaking ground, and the good news is, most industrial companies already have a wealth of material to work with.
Why real estate is turning to 3D
For years, CAD floor plans were the real estate industry’s main way of showcasing information about and design benefits of a property. Meanwhile, showing a property was limited to 2D photos and videos or in-person tours.
Virtual reality (VR) and AR have changed that, allowing buyers to view properties at their convenience and without actually being there. Now, 77% of clients say they want to take a virtual tour before visiting a property in person.
There are other perks to 3D applications in real estate, too. The technology also leads to faster deals and higher listing prices, and 80% of Americans said they’d prefer a realtor who offers virtual tours.
Instead of asking your clients to imagine themselves within the abstract lines of a floor plan, transport them into an incredibly lifelike computer-generated environment with a 3D home rendering. For newer builds and fixer uppers, buyers can use space planning tools like kitchen and finish configurators to view beautiful 3D interior renderings to visualize renovations, and interior design apps to virtually furnish their new home.
Loft3Di’s team of professional modelers can bring industrial files to life by creating fully interactive digital models of any property and 3D models for the products to fill it.
The 3D construction modeling services transforming new builds
In construction, the concept of BIM isn’t new. Since the 1970s, the software has been a critical part of planning, designing, and constructing structures and buildings, but it still requires a healthy dose of imagination.
Now, 3D modeling is the basis for digital representations of built environments with the power to transport clients. In the hands of a 3D modeling company like Loft3Di, data from BIM and CAD tools, like AutoCAD, can help create scalable 3D assets.
Working with your existing files and data, Loft3Di can provide 3D CAD model services, completing your project in a virtual world. These architectural 3D renderings, or digital twins, can then be used to show building progress over time, mitigate risk, and avoid scheduling hiccups. Even post-construction, the models Loft3Di creates can support building operations and store data for eventual upgrades.
Elements of a successful 3D strategy
There’s a lot of potential to build off existing industrial data to create more immersive 3D experiences, and it’s critical to have a strategy that serves your customers.
Loft3Di has delivered thousands of high-quality 3D models for leading companies around the world at scale and has developed expertise in what makes a successful strategy for serving consumers at the pre-construction or pre-move-in phase.
First, customers have diverse tastes, so it’s important to have the models to provide a substantial assortment of high-quality products, fixtures, and interior spaces. The promise of being able to try before you buy is attractive to anyone making a significant investment.
Efficiency is also key. When you make use of existing 3D data you’ll find cost-savings elsewhere. For example, it’s possible to maintain an evolving assortment of products, fixtures, and finishings without the logistics of expensive stagings.
Lastly, with more immersive experiences, you can give your clients a curated experience with endless choices while still guiding them to the best decision for their specific space, enabling clients to make more informed decisions by giving them a sense of what’s possible.
Companies in real estate and construction are well-equipped to meet the demand for 3D experiences. As a 3D model agency, Loft3Di can help you make the most of existing data by taking it a step further – from a builder’s experience to one that would satisfy even the toughest customer.
Learn more about how our scalable 3D modeling can drive customer confidence for your business.